There’s no such thing as a captive audience

You can tie people down and put bolts on the doors, but in the end their minds and emotions can always escape
 
So how do you rein in their interest?
 
Focus their minds?
 
Capture their imagination?
 
How do you maximise the impact, memorability and cost-effectiveness of the presentations you make to sales force and customers, without silly gimmicks?

Interactive team games at ICI Autocolor conference